The iconic Italian lifestyle brand is now in town. After months of buzz, rumours, and ‘Stupid’ messages plastered across everywhere, DIESEL is here for real with big openings in major Indian cities.
Known as a premium casual brand, Diesel is definitely not new to the truly cool and truly fashion forward. Launching with the global campaign that celebrates its brave and creative spirit, the brand with the Be Stupid ads also encourages people to take risks and move beyond the smart and safe track for life.
Partnered with Reliance Brands Ltd – a part of the Reliance Industries group, Diesel is launching 2 stores in Mumbai this month. And one each in Bangalore, Delhi and Hyderabad, over the next few months.
Designed by the Diesel Creative Team, the two Mumbai stores exude their own distinctive identity and are not a replica of any other existing Diesel flagship in the world. They spread across 7,500 sq.ft. (the Juhu Tara Road store) and 2,600 sq.ft. (the one located inside the Palladium Mall in High Street Phoenix), and both stores will feature the complete Diesel lifestyle – including apparel, 5 pockets, footwear, intimate, timeframes, shades, fragrances and accessories as well as limited-edition products developed in collaboration with other brands.
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