Monday, June 14, 2010

Webby Awards


There's one big difference between the Webby Awards and other ceremonies, like the Oscars, Emmys and Grammys: Virtually no one who wins a Webby thanks the academy.

In spite of that difference, the Webbys have a lot in common with other industry awards. In addition to their similar names, statuettes and ceremonies, the Webbys, the Oscars, the Emmys and the Grammys all rely on groups of professionals to select their winners. Plus, the awards are among the most prestigious that people can receive in each of their respective fields.

Let's start with some Webby history. The Webby Awards made their debut in 1996, long before the Internet was as prevalent as it is today. A magazine called The Web used donations to fund the awards, which recognized sites in 15 categories. Around 700 people attended the first Webby Awards ceremony, which was held at a San Francisco nightclub.

In 1998, The Web folded, and the newly formed International Academy of Digital Arts and Sciences took over the Webby Awards. The Academy still exists today -- it's a voting body of Internet experts, business leaders and others. Its purpose is to recognize and encourage high-quality Internet content as well as to provide education and networking for technology professionals and the public.

Today, the International Academy of Digital Arts and Sciences has more than 750 members, and the 2010 awards involved more than 100 categories. The winners aren't just be Web sites you can browse on your computer. The Academy expanded its scope, and it now recognizes the sites you can visit and services you can use from mobile devices. It also bestows awards in interactive advertising and online film and video.

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